When I see names on a donor wall, I wonder "Why did this couple or individual or foundation choose this institution and not another?" Perhaps the answer was in the case statement, a brochure that spoke to them in ways that others didn’t; that demonstrated how closely their interests were aligned with the organization or cause. Especially for major gifts, the case statement is that singular printed piece that potential donors can study at leisure—and proudly keep. It demonstrates—through words, pictures and diagrams—the information needed for them to understand the needs of the organization and the potential impact of their dollars. The presentation does not have to be big or fancy. But it has to be well produced and truly make the case, step-by-step, so that the motivation to donate becomes an imperative. In this workshop, we will learn how to make an effective case statement — and share our ideas with each other.
Participants can expect to learn how to:
SPEAKER: Ellen Shapiro, Visual Language LLC
333 Mamaroneck Ave #221White Plains, NY 10605(914) firstname.lastname@example.org