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• Prospect Research: Google and Beyond

  • When
    11/14/2018
  •  
    11:30 AM - 1:30 PM
  • Location
    Sam's of Gedney Way, 52 Gedney Way, White Plains

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  Speaker:  Rebecca Snyder, Greenburgh Nature Center

  Every development professional knows how critical it is to understand donor interests, what motivates them, and why they give to your organization. But how can you prioritize your prospects and make the most of your fundraising efforts? Through research! Prospect research can give you the information you need to transform your donor base and even open the door to major gifts. With a good research toolkit, development pros will no longer need to rely on a hunch when building gift requests. If subscription-based tools are out of the budget, there are still many ways to find out more about your prospects’ wealth and capacity. This presentation will provide an overview of prospect research tools, how to identify the good prospects for your organization, and how to work new prospects into your pipeline.

  Key Takeaways:

  • • Know when to use Google
    
  • • Learn how to qualify information about your prospects
    
  • • Where to start when researching prospects
    
  • • How to identify a good prospect for your cause

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• Cultivating Donors: Major Gift Success

  • When
    12/12/2018
  •  
    11:30 AM - 1:30 PM
  • Location
    Sam's of Gedney Way, 52 Gedney Way, White Plains

  Register

  So you’ve researched and produced a list of prospective donors to your organization! Now what? How do you turn them into engaged, generous supporters of your cause? This presentation explores both the art and the science of major gift fundraising. We’ll focus on the three steps to successful major gift fundraising: getting organized, scheduling meetings, and making the “ask.” Attendees will leave with a process and tools for major gift success, as well as ideas for engaging donors and strengthening their relationship to your organization.

  Key Takeaways

  Attendees will leave with….

  • ideas for building and strengthening relationships with donors;
    
  • tools to organize their major gift work for success;
    
  • techniques for making phone calls and sending emails to secure major gift meetings;
    
  • powerful strategies for structuring a major gift donor meeting that includes an “ask”.
    

  Speaker:  Betsy Steward, Heller Fundraising Group
  

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