Mailing Mistakes that Lose Donors and Donations (and How to Avoid Them!)

New York state, and Westchester County in particular, is a distinct 'animal' when it comes to fundraising language. Canned approaches do not apply, and often turn donors away! In this session, Andrew Dieckman will outline common problems and pitfalls that hinder the effectiveness of direct mail appeals and offer the solutions to fix them.

Participants will learn:

• How to streamline the process of making an appeal cost-effective
• How to use already-existing information in your database to make fundraising projects even more powerful

SPEAKER:  Andrew Dieckman, Executive Printing & Direct Mail, Inc.

Thank you to our fall event sponsors: