Use Digital Tools to Attract and Retain Donors

Are you looking for innovative ways to retain existing donors and attract new ones? The average American spends over 4 ½ hours a day on their smartphone, and 74% of donors prefer to give online. Yet many nonprofits are not taking advantage of these trends.

Join us for this interactive presentation to learn how to leverage your data and paid media platforms to acquire new donors and re-engage dormant ones - starting with just a small investment.

You will learn a step-wise approach to building digital fundraising capability to scale revenue from individual donors: defining targets, developing creative, how and where to advertise, and most importantly, how to measure impact so you can establish “cost per acquisition” and revenue benchmarks to determine the next phase of investment with confidence.

This digital fundraising capability is not meant to replace the relationship-building practice of development, but rather to complement it so that your organization can sustain its impact by diversifying revenue and building a pipeline of larger donors.

Program timing: 
11:30 am to 12:00 pm - Check-in, networking and lunch
12:00 to 1:15 pm  - Program
1:15 to 1:30 pm - Additional Q&A/networking

Speakers: Steve McDermott & Mike Scafidi, Gr0wth Dr1vers

Steve McDermott	Mike Scafidi

Thank you! ADO's programming is presented by: